In May 2025, MILBOK took part in World of Coffee Jakarta, one of the most important global events in the specialty coffee calendar — and our first major showcase in Southeast Asia.
Organized by the Specialty Coffee Association (SCA), World of Coffee brings together the entire coffee supply chain: producers, roasters, baristas, café owners, equipment makers, and passionate consumers. This year’s edition, held from May 15–17 at the Jakarta International Convention Center (JICC), marked two historic firsts:
Indonesia, the fourth-largest coffee producer in the world, proved to be the perfect setting — showcasing its rich heritage from Sumatra, Java, and Sulawesi, while welcoming global innovators and brands to join the conversation.
For MILBOK, this event marked more than international visibility — it was our debut on a truly global stage.
We introduced our product to a new audience with a clear message:
No Additives. Just better milk for coffee.
We met thousands of roasters, baristas, café owners, and importers — many of whom were trying MILBOK for the very first time. The reaction? Curiosity turned into interest, and interest turned into serious conversation. People wanted to understand what makes MILBOK different:
It was a moment of real connection — with professionals who care about ingredients, flavor, and transparency.
World of Coffee Jakarta was our entry point into Southeast Asia — and it left us energized and inspired. The community was vibrant, welcoming, and eager to explore new possibilities with milk in coffee.
From Jakarta, we head to Host Milan in October!
Each step brings us closer to building a global community around a simple idea:
Milk can elevate the coffee experience — if you do it right.
→ Want to work with us or taste MILBOK in your region? Reach out. We’re always up for a conversation.
