In 2024, Perfect Daily Grind — one of the most trusted voices in the coffee industry — released its list of the Top Ten Most-Read Articles of the year.
Coming in at No. 4? An in-depth look at one of the year’s most exciting drink trends: Dirty Coffee — and MILBOK was right there in the middle of the conversation.
The article explores how signature drinks are transforming café menus, driven by a demand for more creative, multi-sensory experiences — and how cold coffee culture is leading the charge. Among the standout innovations: the Dirty Coffee, made by pouring a shot of hot espresso over cold milk.
At MILBOK, we’ve been proud to support this trend from the ground up — helping cafés across Europe craft the perfect Dirty with cold, creamy Double Milk that creates beautiful layers and a smooth contrast of temperature and texture.
The feature includes insights from top café founders across Europe and Asia — including:
Each of them shares how Dirty Coffee is shaking up expectations, drawing in curious customers, and offering something new to regulars and first-timers alike.
For us at MILBOK, the article was more than just media exposure. It was a moment of recognition — that milk matters in coffee innovation, and that we're part of a global shift toward more expressive, enjoyable milk-based drinks.
Read the full article here.